Xiaomi has produced many products. Notably, they produce smartphones which run on their own version of Android MIUI. Observers cite that part of Xiaomi's rapid success rests on its ability to differentiate itself within the Android universe.[18] It is able to successfully create its own ecosystem by increasingly offering a wide range of products. There are the varying lines of smartphones including; Mi Series, Mi Note Series, Mi Max Series, Mi Mix Series and the Redmi Series. Aside from mobile phones, Xiaomi started selling wearables, mobile accessories, and even appliances such as television and speakers. It now also offers tablets, laptops, and smart home devices - all available on its web store.